15 Oct '17, 3pm

FemaleSneakerFiend [ In Our Words

“Something old, Something new” can also apply to how Nike builds its design teams. Rather than taking all the designers who really know basketball and putting them together to design basketball sneakers, they firmly believe that more creative design solutions will come from more diverse teams. So some designers are looking at “something old” (familiar) and some are looking at something brand new to them. This impacts the design solution because some folks at the table are designing subjectively (“I love basketball! I would play in this!”) and others are designing much more objectively (“What is the design challenge here? What are the needs?”) As Kelly Tweeden explains: “It’s interesting, because there are two ways to look at solving a problem. You can be in it, you can have a personal close connection, and really feel it, or you can objectively solve the problem, and look ...

Full article: http://www.femalesneakerfiend.com/inourwords/womenindustr...

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