09 Jan '13, 11pm

Interview: Head of @ReebokHoops Todd Krinsky Clears The Air About the Future @ReebokClassics

Interview: Head of @ReebokHoops Todd Krinsky Clears The Air About the Future @ReebokClassics

I think that when I allude to the fact that we're going to do things a little different, certainly our heritage, retro models and the lifestyle part of our business will have a bigger influence on what we do. We're definitely going to still make performance product, but it will probably have a little more heritage play to it. It will probably have more of a lifestyle-driven message to it. When you look back at when Reebok Basketball had a larger share and we were really moving in basketball, it was always about the stories, concepts and personalities. That's what the heritage of the brand was, whether it was Dee Brown pumping up, Dominique in the Twilight, or the whole Iverson franchise. We brought on Jay-Z for S. Carter Basketball. The Blacktop back in the day with Sinbad, and all that stuff. All that stuff that's really relevant to the sneaker culture was all about doing...

Full article: http://www.complex.com/sneakers/2013/01/interview-clearin...

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