06 Sep '17, 7pm

Virgil Abloh shares the inspiration behind his Nike "The Ten" sneakers:

Virgil Abloh shares the inspiration behind his Nike "The Ten" sneakers:

A live stream of the Virgil Abloh x Nike “OFF CAMPUS” event in New York recently took place earlier today, where they discussed the past, present and future of Jordan Brand, as well as providing keen insights behind Virgil’s collection of ten Nike sneakers . In this new video above, the open-source nature of “The Ten” is explained by Virgil Abloh who speaks about the true longevity of shoes that have defined sport and sneaker culture. Having stood the test of time, and through The Ten, the sneakers become collective catalysts from which to understand not just footwear design, but all design. “In one gesture, I wanted to underscore how the design system and manufacturing of Nike are so perfect,” says Abloh. “By combining these shoes with design that amplifies their ‘handmade’ quality, we’re intensifying the human element and expanding the emotional connection of these 10 ic...

Full article: http://www.highsnobiety.com/2017/09/06/virgil-abloh-ten-n...

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via Highsnobiety

via Highsnobiety

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