13 Sep '17, 1am

Golden State Warriors Ink Record-Setting Three-Year, $60 M USD Jersey Sponsorship Deal With Rakuten

Golden State Warriors Ink Record-Setting Three-Year, $60 M USD Jersey Sponsorship Deal With Rakuten

The Golden State Warriors have signed a major jersey sponsorship deal with Japanese company Rakuten. As ESPN reports, the NBA championship team and Rakuten have agreed upon a three-year, $60 million USD deal — $20 million USD is allocated for each year — for advertising space on the authorized Warriors jerseys. This partnership between the two outfits currently holds the record for the single-largest “NBA advertising patch deal,” almost doubling the previous number held by second-spot holders the Cleveland Cavaliers. “We saw an opportunity, given the visibility we were receiving,” reads a quote from Warriors chief marketing officer Bowers. “So we felt in order to grow our global vision, we had to be aligned with a global brand.” Along with the money, the Warriors will rename their official practice facility the Rakuten Performance Center — six other official team buildings...

Full article: https://hypebeast.com/2017/9/golden-state-warriors-rakute...

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