31 Oct '17, 9pm

Keep your eye on this up-and-coming brand.

Keep your eye on this up-and-coming brand.

YouthYouth is a project rooted in the mentorship of young creatives from Los Angeles, California. More precisely, the brand is “a vehicle for promising individuals to pursue an artful outlet while being guided by generations that have come before them. From 16-year-old illustrators to 21-year-old photographers the talent behind the creative aspect exists entirely within this new generation’s vision,” said YouthYouth in a statement. The brand’s inaugural collection dubbed “Don’t Stop The Youth” is comprised of vibrant long- and short-sleeve T-shirts embellished with bold graphics. A “nothing-to-lose” and “something-to-prove” mentality shines through on the pieces. Check out the photos above and purchase available pieces now at YouthYouth’s official website and select Japan retailers.

Full article: https://hypebeast.com/2017/10/youthyouth-2017-fall-winter

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