09 Nov '17, 5pm

Offering up luxurious, big-ticket motorcycles.

Offering up luxurious, big-ticket motorcycles.

Wired offers a look inside Arch Motorcycle, an LA-based custom bike shop founded by Keanu Reeves and Gard Hollinger. Utilizing both cutting-edge technology and artisinal details, the shop crafts luxurious, big-ticket motorcycles. Reeves takes the crew on a tour of the facilities, where workers utilize a mixture of hands-on craftsmanship and forward-looking technology to customize each motorcycle. Arch doesn’t just design attractive motorcycles, it takes a serious look at the inner workings of the vehicles, as demonstrated when Hollinger points out a downdrift induction system designed in-house. The company tapped locally-based VIN Tech to aid in developing exclusive technology to use in customizing bikes. Reeve puts on an HTC Vive to demonstrate how VR is utilized to conceptualize the bikes before they’re even built, granting designers a view from every angle. The bespoke ...

Full article: https://hypebeast.com/2017/11/keanu-reeves-arch-motorcycl...

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