10 Nov '17, 11am

You can buy Gosha Rubchinskiy at Urban Outfitters now:

You can buy Gosha Rubchinskiy at Urban Outfitters now:

Gosha Rubchinskiy has officially hit the mainstream — the designer’s brand can now be found at Urban Outfitters and at Zumiez. In a Reddit thread posted last night , a user shared pictures of a Gosha Rubchinskiy x Mumiy Troll T-shirt that he bought at Urban Outfitters — along with a receipt as proof. The collaboration with Mumiy Troll, a Russian pop group that the designer grew up listening to, is also available at Zumiez’s online store, with three exclusive T-shirts being offered. Zumiez and Urban Outfitters are not the type of stores one would normally associate with the brand, especially when you consider that Urban Outfitters has been stocking Gosha Rubchinskiy rip-offs for the past year. Whether this will damage Rubchinskiy’s reputation remains to be seen. Thus far, only the Mumiy Troll capsule collection has been found in the two stores, with main-line Gosha still on...

Full article: https://www.highsnobiety.com/2017/11/10/gosha-rubchinskiy...

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