14 Nov '17, 2pm

The $30,000 Undefeated x Air Jordan IV Is Going to Be in 'NBA Live 18'

The Undefeated x Air Jordan IV is a holy grail, an unattainable piece of sneaker history that has made collectors shell out tens of thousands of dollars just have a pair. The shoes, which released in 2005 and were limited to 62 pairs, are now going to be in a video game. NBA Live 18 is going to feature a whole collection of Undefeated sneakers and apparel, as well as a court, that includes the brand's collaborations on the Air Jordan IV, Reebok Question, and Nike Dunk. "That's the shoe everyone wants," says Undefeated co-founder James Bond, in reference to putting the Air Jordan IV in the game. "We figured that's the first one, so let's give them what they want. Iverson is our muse here at Undefeated, so we wanted him involved, too." If the sneakers themselves look life-like, that was done on purpose. "Our technology is advanced as far as how we scan footwear. The hardest ...

Full article: http://www.complex.com/sneakers/2017/11/undefeated-nba-li...

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