05 Dec '17, 7pm

Is USC the Next Jordan Brand School?

Is USC the Next Jordan Brand School?

Yesterday, the Florida Gators were announced as the newest NCAA program to join the esteemed Club Jordan Brand . This fraternity has grown vastly in the past few years, featuring programs like UNC and Michigan that sport the Jumpman on both basketball and football while the likes of Cal, Marquette and Georgetown do so exclusively on the hardwood. While JB has been active in college hoops since the late ’90s, schools that see both their basketball and football programs ink deals with Jordan Brand are truly rarified air as bolstered by the impending Gators signing. This all began in the summer of 2015 when Michigan choose not to renew an existing deal with adidas to pursue a more lucrative opportunity with Jordan Brand – one worth $169 million through the 2027 season with a team option to extend it through 2031. Jordan Brand x Michigan Football Other all-encompassing program...

Full article: http://www.nicekicks.com/usc-next-jordan-brand-program/

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The Florida Gators Will Join The Jordan Brand Family

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