07 Dec '17, 8pm

How Nike Discovered Mars Blackmon and Teamed Him With Michael Jordan

You may have never heard of Jim Riswold before, but you’re certainly familiar with his work. Riswold was a copywriter at Portland-based ad agency Wieden & Kennedy when they landed the Nike account, and he was responsible for some of the most memorable Nike campaigns ever. Griffey ‘96? That was Riswold. Lil Penny? Ditto. But the most memorable of them all? Linking Michael Jordan with Mars Blackmon , his biggest fan, in a series of black-and-white commercials now just known as "Spike and Mike." Spike and Mike started in 1987 and have outlasted most relationships. And, if Spike has his way, the relationship hasn’t ended yet. She’s Gotta Have It not only introduced the world to Mars Blackmon, it introduced Blackmon to Nike (and Jordan) via Riswold. It’s a story he’s told "43,291,019 times," as Riswold says in an e-mail. But the story he tells is so compelling, it’s worth heari...

Full article: http://www.complex.com/sports/2017/12/jim-riswold-air-jor...

Tweets

Les Artisans De Genève 'Cool Hand Brooklyn' Cus...

ablogtowatch.com 07 Dec '17, 6pm

Earlier this year I reviewed the Kravitz Design X Les Artisans de Genève LK 01 Rolex Daytona watch by Les Artisans de Genè...

One hundred years after the Halifax explosion, ...

treehugger.com 06 Dec '17, 5pm

One hundred years later, we are still playing chicken with peoples' lives. During the first world war, Halifax Harbour was...

Ladies First // Imagining an Aleali May x Maya Moore Jordan Pack

Ladies First // Imagining an Aleali May x Maya ...

nicekicks.com 06 Dec '17, 5pm

That’s a saying that resonates now more than ever. Women are staking their claim in many arenas that have been dominated b...

Thieves Steal $7,200 USD-Worth of Air Jordan 11...

hypebeast.com 08 Dec '17, 8pm

This past Monday night, two nameless individuals ostensibly trespassed Niketown NYC and escaped with a large box filled wi...

Jim Hedger - The Search Community Honors You

Jim Hedger - The Search Community Honors You

seroundtable.com 01 Dec '17, 12pm

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here . Jim Hedger, 49 ...

Nike Unveils New Air Jordan 9 NRG Boot in Black

xxlmag.com 05 Dec '17, 9pm

A day after unveiling the Air Jordan 9 NRG boot in olive, today Jordan Brand presents a brand new iteration of the boot in...

Air Jordan 1 Retro High OG Goes "Game Royal" to Kickstart 2018

Air Jordan 1 Retro High OG Goes "Game Royal" to...

hypebeast.com 07 Dec '17, 4am

Following up on November’s Gatorade collaboration , the Air Jordan 1 Retro High OG is back in a “Game Royal” colorway. The...

La Air Jordan 10 célèbre le premier retour de Michael Jordan https://t.co/I6kVhKaCm9

La Air Jordan 10 célèbre le premier retour de M...

basketusa.com 04 Dec '17, 9am

Faire tenir tout un communiqué de presse sur une chaussure, c’est ce qu’a réussi à faire Jordan Brand sur un coloris à ven...

Number of homeless vets rises for first time in...

militarytimes.com 06 Dec '17, 4pm

The number of homeless veterans across America increased in 2017 for the first time in seven years, when government offici...

Is USC the Next Jordan Brand School?

Is USC the Next Jordan Brand School?

nicekicks.com 05 Dec '17, 7pm

Yesterday, the Florida Gators were announced as the newest NCAA program to join the esteemed Club Jordan Brand . This frat...

"Game Royal" Air Jordan 1 set to release in February ⬇️First Look⬇️ https://t.co/HeriB5iUBt

"Game Royal" Air Jordan 1 set to release in Feb...

hotnewhiphop.com 06 Dec '17, 9pm

As 2017 comes to a close rumors continue to swirl regarding Jordan Brand's 2018 lineup and there is plenty to look forward...

A First Look At The Air Jordan 32 Chinese New Year

A First Look At The Air Jordan 32 Chinese New Year

kicksonfire.com 06 Dec '17, 8pm

, this special iteration of the 32 comes dressed in a Black upper accented by the Gold, White, Red, and Green detailing us...