29 Jan '13, 3pm

Check out a list of my favorite sneaker campaigns on VICE (inspired by @StreetEtiquette's new Be Bold Be True Project):

A big part of my appetite for sneakers was a result of the brilliant ad campaigns. I would see a crazy clip in between Ren & Stimpy or The Real World and it would blow my mind and make me hungry for a new pair. I was reminded of that feeling today when I saw Nike's new Be Bold, Be True project (above), which was made to celebrate Black History Month and features my homies from Street Etiquette and the Madbury Club and was shot by Sam and Chad of We Are Not Pilgrims. The video offers the cool kind of call to action that only truly great sneaker campaigns can inspire. After watching it, you just want to do something—it could be hooping on a court, writing some poetry, going to a store and buying a buttload of stuff, or, in my case, creating a blog post.

Full article: http://www.vice.com/read/the-art-of-selling-sneakers

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