31 Jan '13, 10pm

#XX8DaysOfFlight: A Closer Look at the Air Jordan 11

#XX8DaysOfFlight: A Closer Look at the Air Jordan 11

To do this, we must first go to the start. When Tinker started the Air Jordan 11, Nike didn’t want him working on it. Because Michael had retired, Nike didn’t feel like they could ever sell another Jordan shoe. However, Tinker not only believed in Mike, he also believed in the Jordan line. This brings us to a very crucial step in Tinker’s creative process and it revolves around performance. Despite its “playability” today, the intention of the Air Jordan 11 was to make Mike better. After watching tape of Mike play, he noticed that his shoes were bending out of shape when he quickly changed directions, a phenomenon known as rotational rigidity. As a solution, Tinker introduced a Carbon Fiber plate between the midsole and outsole. The material was light enough that it didn’t have a major impact on the weight of the shoe, and strong enough to soften the effect of rotational r...

Full article: http://www.nicekicks.com/2013/01/xx8daysofflight-a-closer...

Tweets

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