10 Jan '18, 4pm

These Kicks Will Get You on Berlin's Subway for Free

As long as you have the right shoes, you’ll soon no longer need a ticket to ride on Berlin’s subway. Starting January 16, Berlin transit authority BVG will release its own limited edition line of sneakers, a project that’s the first of its kind anywhere in the world. A collaboration with Adidas Originals, the sneakers’ tie-in with the subway will be immediately apparent to any Berliner: the heel counters feature the unmistakable seat upholstery pattern featured on the city’s public transit fleet. The sneaker’s tongue will include a feature that’s arguably more striking—a fabric version of the annual BVG season ticket. That means the wearer gets free travel on subways, trams, trains, buses, and ferries anywhere within Berlin public transit zones A and B— which cover almost all of the city—from January 31st to the end of the year. It’s a nearly irresistible offer. The Berlin...

Full article: https://www.citylab.com/design/2018/01/these-sneakers-are...

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Um, the Berlin subway is launching its own snea...

citylab.com 10 Jan '18, 5pm

As long as you have the right shoes, you’ll soon no longer need a ticket to ride on Berlin’s subway. Starting January 16, ...

These sneakers get you free subway rides in Berlin

These sneakers get you free subway rides in Berlin

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Exklusive Sneakers mit BVG-Sitzmuster - BVG.de

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