28 Jan '18, 4am

People who love public transportation will love these new Adidas kicks. @BetsyM

It's no surprise that all 500 pairs of the limited edition sneakers flew off the shelves. People lined up days in advance to secure a chance at buying a pair, à la Ikea. The shoes? Adidas EQT Support 93/Berlin. The allure? These sneakers have a fabric Berlin transit card stitched into the tongues. It's valid for an annual pass across the A and B zones on Berliner Verkehrsbetriebe (BVG), Berlin's public transportation company. The equivalent annual pass costs about $931. The sneakers -- free annual pass included -- cost just €180, or $220. If you got your hands on a pair and use Berlin's trains, buses and trams to get around, these were a steal. Public transportation riders don't need to scan their feet to enter the subway or hop on a bus. Berlin has controller who check riders' validated tickets. If you're sporting a pair of the Adidas EQT Support 93/Berlins, all you have ...

Full article: https://www.inc.com/betsy-mikel/heres-smart-design-secret...

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