31 Jan '18, 5pm

HIDDEN HYPEBEASTS: Phil Tayag Dances His Way Onto the 2018 Grammy Stage

HIDDEN HYPEBEASTS: Phil Tayag Dances His Way Onto the 2018 Grammy Stage

Decades ago before the term “hypebeast” was even born, a niche group of collectors and fans of sneakers, streetwear, and hip-hop culture coexisted and were seemingly a mystery to the rest of the world. These days, it’s not hard to find someone who fits that mold in both a positive and negative connotation. What is difficult to find however is someone who works in a profession where stereotypically you wouldn’t think of finding someone who fits the mold. And thus, HIDDEN HYPEBEASTS was born — a new series with the goal of seeking out individuals who may not come off as one at first, because of their job or occupation, but truly exemplifies the culture once you peel back the initial metaphorical layer. Today we introduce the CEO, creative director and co-founder of the world famous dance crew, Jabbawockeez , Phil “Swagger Boy/SB” Tayag.

Full article: https://hypebeast.com/2018/1/hidden-hypebeasts-jabawockee...

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