09 Feb '18, 5pm

A hot online sneaker brand that banks on classic styles is opening its first store

A hot online sneaker brand that banks on classic styles is opening its first store

Online sneaker brand Greats is opening its first store. It will be located in Venice, California. The full range of Greats styles will be available, as well as some exclusives. For the nearly four-year-old sneaker brand Greats , it wasn't about whether it wanted to open stores to complement online sales, but when. "Frankly, we intended to open stores a bit sooner," Ryan Babenzien, the company's founder and CEO, said to Business Insider. A primarily online brand that sells luxury sneakers in vintage-inspired and classic silhouettes, Greats will open its first brick-and-mortar store in Venice, California, on February 16. The new store is located on Abbot Kinney Boulevard in the heart of Venice's shopping district, where the stores of other e-commerce brands and local shops can also be found. The space was formerly a Roots store and is a small beach cottage that dates back to...

Full article: http://www.businessinsider.de/greats-sneakers-store-in-lo...

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