12 Feb '18, 6pm

John Elliott Elevates the Sneakerhead Uniform for Men & Women - Nike tapped a team of all-women designers for...

John Elliott Elevates the Sneakerhead Uniform for Men & Women - Nike tapped a team of all-women designers for...

What this says is that, after decades of women being an intrinsic part of sneaker culture, now sportswear companies see the importance of speaking directly to that market. It isn’t so much about making sneakers specifically for women, but in the same way that men now have more freedom to get dressed from the sneaker up, the modern female sneakerhead similarly starts with what’s on her feet before mixing it up with everything else.

Full article: https://www.highsnobiety.com/p/john-elliott-fallwinter-2018/

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