13 Feb '18, 2am

[email protected] and @adidas unveil a set of custom cleats to show their support for NFL players.

.@Pharrell and @adidas unveil a set of custom cleats to show their support for NFL players.

Pharrell’s custom, digitally created “LIBERTY + JUSTICE” AM4MN (adidas Made for Minneapolis) cleats made in conjunction with adidas’ SPEEDFACTORY, is the latest outlet for NFL athletes to express themselves in today’s political climate. As the pair flows from the same vein as the lifestyle line, Pharrell Williams x adidas Originals Hu, it was only natural for the duo to pivot into sports. On having the opportunity, Pharrell answers without hesitance, “to have a brand that sees what’s going on with the NFL, sees people in a position of power say these really disparaging things that could become discouraging to these players, adidas really gets that. It’s an honor to work with a team like that, having our morals and ethics aligned.” Pausing for a moment he continues, “the NFL guys are risking everything; risking their minds, risking their bodies, risking their spirits. They ...

Full article: https://hypebeast.com/2018/2/pharrell-williams-liberty-ju...

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