13 Feb '18, 8am

"NBA Players Step Toward Equality in Limited Edition Sneakers" by THE ASSOCIATED PRESS via NYT

When LeBron James stepped on the court wearing mismatched sneakers in the nation's capital, it wasn't a fashion statement by the NBA's most popular athlete. The message was clearly emblazed in gold on the back of his kicks, one white and one black: Equality. Sneaker enthusiasts around the world eagerly await NBA All-Star weekend when new and limited editions of the latest shoes make their debut, but the month leading up to the highly anticipated shoepalooza is often used to make a social statement. Starting with Martin Luther King Day and coinciding with Black History Month, players and companies honor the past and create dialogue about the future through footwear. "I just think it's more of a paying homage to people that paved the way before me," Warriors forward Kevin Durant said. "It's much more than just shoes. It's more so of a memorial more than anything." Advertisem...

Full article: https://www.nytimes.com/aponline/2018/02/13/business/ap-b...

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