09 Mar '18, 11pm

A-COLD-WALL*’s “sister label” returns. https://t.co/LSFhqktykY

Towards the beginning of the year, A-COLD-WALL*’s Samuel Ross revealed plans to launch a new label known as POLYTHENE* OPTICS . Billed as A-COLD-WALL*’s “sister label,” POLYTHENE* OPTICS is about “re-aligning with” Samuel Ross and company’s original mission statement and building a creative movement with roots in “democratic design.” “The goal is to exist in multiple rooms of the fashion community,” Ross explained. “POLYTHENE OPTICS* forms a democratic conversation which is much needed.” Now, a teaser for POLYTHENE* OPTICS’ debut collection has surfaced. A Fall/Winter 2018 offering, the first POLYTHENE* OPTICS shots were put together by a trio of London-based photographers — Ollie Webb, Jack Harper Donlon and Stephane Yu — and billed as a sort of tribute to local London youth culture. The POLYTHENE* OPTICS crew aims to bring “crowd-based movement and accessibility” to fash...

Full article: https://hypebeast.com/2018/3/polythene-optics-fall-winter...

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