27 Mar '18, 10pm

Nike Launches Womens-Exclusive Digital Boutique

Today, Nike officially launched its latest initiative to give women a more immersive experience when purchasing sneakers by launching its Unlaced boutique on digital platforms in the U.S. and UK. Unlaced promises to bring women a more tailored buying experience that includes exclusive products, expanded sizing, collaborations, and more with updates occurring weekly. In celebration of Air Max Day 2018 , the first updates will include special styles of models like the Air Max 270, Air Max 98, and Air VaporMax. The platform is also partially curated by a special group of creatives and athletes known for their style. Members of the group will be featured in weekly profiles, photo albums, and tutorials. Each month, one of the members will also launch a special sneaker collaboration that will be dropping exclusively on Unlaced. Image via Nike "This is all about inclusion, so tha...

Full article: https://solecollector.com/news/2018/03/nike-launches-wome...

Tweets

The sneaker world welcomes Unlaced.

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New story in Business from Time:

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