16 Apr '18, 8am

The big market for sneakers in China

Sneakers fashion: the advance of street culture in China While the United States remains the place to be for sneaker and street culture, Asia has still made its way toward this lifestyle. Even if the largest stores and collections are not there, more and more Chinese are interested in the “street style wave”. Street culture is gradually making its nest in Asia. While this style is far from their traditional one, the sneaker community in China has been growing since China’s opening to the world. It was Japan that first received this wave of fashion and then influenced China. Young Japanese are known around the world for being very creative and trendy. They know the latest trends and are always on top of fashion. So they were naturally the first receptive to American style currents. The phenomenon of street culture appeared later in China and Korea, approximately in the earl...

Full article: https://www.marketingtochina.com/big-market-sneakers-china/

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