Warren

Buffett Track Record Boosts Brooks With Sneakers Surging

bloomberg.com 21 Feb '13, 7am

Warren

When Weber became CEO in 2001, he was Brooks’s fourth leader in about two years and the company was “basically bankrupt,” he said. At the time, the company was owned by private-equity firm J.H. Whitney & Co. Weber, who sat on the Brooks board, decided to aggressively focus the Bothell, Washington-based company on building top-flight shoes for avid runners. That meant shedding merchandise such as baseball cleats and basketball shoes, excelling at making technically sound sneakers while dropping less pricey lines and narrowing distribution to mostly specialty running stores. It was all part of an effort to gain clout with people running marathons or half-marathons.

Full article: http://www.bloomberg.com/news/2013-02-21/buffett-track-re...

Tweets

@PixelsPhotog » 28 Feb '13, 4pm
Here's a photo of Warren Buffett I took that just made Bloomberg News! #photography [link]
@PixelsPhotog » 28 Feb '13, 4pm
See my photo on Bloomberg News #warrenbuffett [link]
@carabyrd » 23 Feb '13, 4pm
RT @paulmerca70601: RT @darrenrovell: Running boom pushes Warren Buffett’s @brooksrunning brand past $500M/year revenue [link] (via @BNSports)
@paulmerca70601 » 23 Feb '13, 4pm
RT @darrenrovell: Running boom pushes Warren Buffett’s @brooksrunning brand past $500M/year revenue [link] (via @BNSports)
@thejaoana » 23 Feb '13, 10am
Buffett Track Record Boosts Brooks With Sneakers Surging [link] via @BloombergNews @eopiniontv
@TusharSarda » 22 Feb '13, 4pm
Focussed brand building -- BROOKS [link] via @BloombergNews
@AdrienAeberli » 22 Feb '13, 3pm
RT @MarathonKoach: Interesting article about Warren Buffet's running shoe choice! Brooks, of course! [link]
@MarathonKoach » 22 Feb '13, 3pm
Interesting article about Warren Buffet's running shoe choice! Brooks, of course! [link]
@izzepelyk » 22 Feb '13, 3am
RT @BloombergTV: Why is Warren Buffett so interested in sneakers? Find out here: [link]
@BloombergTV » 22 Feb '13, 3am
Why is Warren Buffett so interested in sneakers? Find out here: [link]
@BloombergNews » 22 Feb '13, 1am
Warren Buffett's track record now proven on actual tracks as Brooks running shoes get a boost | [link]
@loveRUNmusic » 21 Feb '13, 9pm
Buffett Track Record Boosts @BrooksRunning With Sneakers Surging - Bloomberg via @BloombergNow [link]
@NwCrook » 21 Feb '13, 9pm
Cool read on @brooksrunning. Love their shoes too. [link]
@AGNombela » 21 Feb '13, 9pm
Buffett Track Record Boosts Brooks With Sneakers Surging #ValueSneakers [link]
» 21 Feb '13, 9pm
RT @runwicked: Interesting article on @brooksrunning, its recent success, and Warren Buffett [link]
@runwicked » 21 Feb '13, 9pm
Interesting article on @brooksrunning, its recent success, and Warren Buffett [link]
@costasports » 21 Feb '13, 9pm
Focus, the first rule of #branding: MT“@darrenrovell: Running boom pushes Warren Buffett’s Brooks past $500M [link]”
@bodney4thebois » 21 Feb '13, 8pm
“@darrenrovell: Running boom pushes Warren Buffett’s Brooks brand past $500M in annual revenue [link]" @P_BradyHennegan
@arenak » 21 Feb '13, 8pm
I didn't know that @brooksrunning was a Berkshire-Hathaway brand [link]
@SimonNYC13 » 21 Feb '13, 8pm
If there is anyone who can turn a company around its Warren Buffett and today his sights are on @Brooksrunning [link]
@Devin10237 » 21 Feb '13, 8pm
“@darrenrovell: Running boom pushes Buffett’s Brooks brand past $500M in annual revenue [link] (via @BNSports)” #NEBRASKA!
@WritingAboutRun » 21 Feb '13, 8pm
RT @darrenrovell: Running boom pushes Warren Buffett’s Brooks brand past $500M in annual revenue [link] (via @BNSports)
@darrenrovell » 21 Feb '13, 8pm
Running boom pushes Warren Buffett’s Brooks brand past $500M in annual revenue [link] (via @BNSports)
@DrJS_Clark » 21 Feb '13, 8pm
Die-hard runners knew this for a long time.Buffett Track Record Boosts Brooks [link] via @BloombergNews
@BloombergNews » 21 Feb '13, 7pm
RT @ZTracer: Buffett Track Record Boosts Brooks With Sneakers Surging [link] via @BloombergNews
@wholesomelybry » 21 Feb '13, 7pm
Go @brooksrunning!! Hopefully their sales continue to rise [link] via @BloombergNews #runhappy
@Sasquatch42 » 21 Feb '13, 7pm
RT @thedcc: - @brooksrunning limited edition Buffett shoes again are my shoe! I changed from Adrenaline 2 Pures! Sound investing. [link]
@thedcc » 21 Feb '13, 6pm
- @brooksrunning limited edition Buffett shoes again are my shoe! I changed from Adrenaline 2 Pures! Sound investing. [link]
@brooksrunning » 21 Feb '13, 6pm
Brooks is running fast, reports @bloombergnews in a piece on our business growth and the running shoe industry. [link]
@sapnam » 21 Feb '13, 6pm
thanks Clay! RT @newmediaclay: Great article by @sapnam on the growth of Brooks shoes and Warren Buffett's role: [link]
@mattSOS » 21 Feb '13, 6pm
Great piece on the turnaround at Brooks [link]
@newmediaclay » 21 Feb '13, 5pm
Great article by @sapnam on the growth of Brooks shoes and Warren Buffett's role: [link]
@IronMikeTri » 21 Feb '13, 5pm
RT @bnsports: Warren Buffett's track record boosts profits at Brooks. Sneaker sales surge to $500M [link] #sportsbiz
@BNSports » 21 Feb '13, 5pm
Warren Buffett's track record boosts profits at Brooks Sports as sneaker sales surge to $500M. [link] #sportsbiz #running
@kaylatausche » 21 Feb '13, 4pm
My friend @sapnam's great article on #Buffett & Brooks. Best part: Check out the limited-edition $BRK.A sneaks! [link]
@champagnesprts » 21 Feb '13, 3pm
Buffett Track Record Boosts Brooks With Sneakers Surging [link] via @BloombergNews - Nice quote @mattSOS!
@sapnam » 21 Feb '13, 2pm
RT @jasonkellynews: Forget Buffett's pricey lunch auction. Get limited edition Brooks w/ a WB insole for some of his mojo, via @sapnam [link]
@robthishandle » 21 Feb '13, 2pm
Good choice “@kobloomberg: Warren Buffett's favorite running-shoe brand? Brooks [link] via @BloombergNews @SapnaM”
@509Triathlete » 21 Feb '13, 2pm
“@kobloomberg: Warren Buffett's favorite running-shoe brand? Brooks [link] via @BloombergNews @SapnaM” @HEAT305
@Michael_Daily » 21 Feb '13, 2pm
“@kobloomberg: Warren Buffett's favorite running-shoe brand? Brooks [link] - @BloombergNews @SapnaM” the man knows his shoes
@miftahwazni » 21 Feb '13, 2pm
@IndoRunners -> RT @kobloomberg: Warren Buffett's favorite running-shoe brand? Brooks [link] via @BloombergNews @SapnaM
@jasonkellynews » 21 Feb '13, 2pm
Forget Buffett's pricey lunch auction. Get limited edition Brooks w/ a WB insole for some of his mojo, via @sapnam [link]
@BenDWalsh » 21 Feb '13, 2pm
Berkshire own Brooks running, but Warren Buffett's favorite shoes are New Balance 991's [link]
@srussolillo » 21 Feb '13, 2pm
he should switch to asics! RT @kobloomberg: Warren Buffett's favorite running-shoe brand? Brooks [link] via @BloombergNews
@TrueMarketAI » 21 Feb '13, 2pm
RT @kobloomberg: Warren Buffett's favorite running-shoe brand? Brooks [link] via @BloombergNews @SapnaM #Stocks
@BloombergNews » 21 Feb '13, 2pm
RT @kobloomberg: Warren Buffett's favorite running-shoe brand? Brooks [link] via @BloombergNews @SapnaM
@sapnam » 21 Feb '13, 2pm
“@allisonbennett: Also foresee @sapnam running the 5K at the $BRK annual meeting - great story [link]” thanks! (I'd win)
@kobloomberg » 21 Feb '13, 2pm
Warren Buffett's favorite running-shoe brand? Brooks [link] via @BloombergNews @SapnaM
@sapnam » 21 Feb '13, 1pm
look at the warren buffett/berkshire shoes on sidebar...would you wear them?: [link] #brooks #running #billionaires #retail
@erindava » 21 Feb '13, 1pm
@brooksrunning focus on the run pays off. Buffett Track Record Boosts Brooks With Sneakers Surging [link] via @BloombergNews