30 Apr '18, 5pm

via Hypebeast

via Hypebeast

Versace’s head of sneaker design – an appropriate move after spending some time designing footwear for Kanye West at YEEZY. Fast forward to January of this year, and his first creation under the luxury fashion house surfaced in the hands of the lavishly-dressed 2 Chainz . Since then, the Chain Reaction has been seen on the social media accounts of creatives and tastemakers around the globe, further igniting the love-it-or-hate-it trend of chunky sneakers that started early last year. Versace ‘s contribution to the fad calls upon its longstanding heritage with features that include a chain-link outsole, wax-dipped lace-tips and additional high-quality touches. However it’s Salehe’s attachment to the model that makes it that much more desirable, as a young, black designer disrupting the traditions of high-fashion.

Full article: https://hypebeast.com/2018/4/salehe-bembury-interview-ver...

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The highly anticipated @Versace sneaker drops t...

hypebeast.com 23 Apr '18, 9pm

After making its debut during Versace ‘s Fall/Winter 2018 fashion show, the luxury house’s Chain Reaction sneaker has fina...

2 Chainz’s Versace Chain Reaction Drops this Week https://t.co/ejvStvIAY9

2 Chainz’s Versace Chain Reaction Drops this We...

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's F/W 2018 fashion show, 2 Chainz's-inspired Chain Reaction shoe features a neoprene upper with a Greca lace cage, Greca ...

A whole new level of Versachunk.

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If you thought Versace ’s Chain Reaction Sneaker was chunky enough, think again! Salehe Bembury, head of footwear design a...

More sneakers in the works from @2chainz & @Versace

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