21 Feb '13, 7pm

Done with Air Jordans? Try the more exclusive Air Buffett, limited edition shoes featuring the face of Warren Buffett

Done with Air Jordans? Try the more exclusive Air Buffett, limited edition shoes featuring the face of Warren Buffett

Nicholas Kamm/Agence France-Presse/Getty Images Billionaire Warren Buffett, CEO and chairman of investment company Berkshire Hathaway . Fans of good old fashioned value investing have a limited set of options for how to buy into the Warren Buffett brand. A single share in Berkshire Hathaway will set you back north of $150,000, and unlike the stars of sports or show business, America’s most famous investor hasn’t done much in the way of brand extensions: no cereal, soda or reality show (yet). But Brooks Sports, an American maker of running shoes that has been owned by Berkshire Hathaway since 2006, will soon change that, at least in a limited way. Brooks CEO Jim Weber has impressed Mr Buffett, Bloomberg reports today, and in return, his company’s shoes will soon have a celebrity sponsor : Now Weber reports to Buffett, who added a 5-kilometer (3.1 miles) race to Berkshire’s ...

Full article: http://blogs.wsj.com/corporate-intelligence/2013/02/21/af...

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