11 May '18, 4pm

"The creative process was like playing hot potato with ideas."

“We worked on music videos together before Atlanta , and the way we work on Atlanta came from how we worked on music videos, so it was sort of a fluid, intuitive process… Donald took the creative charge on the initial conceit [of the video] because he knew what the song was going to be and I came on when he was mixing down the final pieces of the song. But the creative process for the video was like we were playing hot potato with ideas — even while we were shooting it.”

Full article: https://www.highsnobiety.com/p/hiro-murai-this-is-america...

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