14 May '18, 8pm

via @qz

via @qz

Tech companies like Google, Facebook, and Apple are embracing augmented reality as the next platform, where digital entertainment and ads can live within the real world. Augmented reality marketing startup Vyking is translating that buzz for sneakerheads, according to a video posted on the company’s Instagram. The video shows the ability to virtually try on a sneaker, so you can see how it’ll look on your foot before you buy the shoe online. Get ready for the future of e-commerce! #vyking #footrecognition #startup #Tech #News #Technology #mobile #research #ai #machinelearning #deeplearning #tryon #realtime #kicks #shoes #nike #fashion #sneakerhead #Adidas #airmax #footwear #sneaker #streetwear #ar #augmentedreality #futureofretail #puma @techcrunch @wired @mashable @creators_project @itsnicethat @fubiz @hypebeast @highsnobiety @nike @puma @farfetch @asos @zalando @ebay @fo...

Full article: https://qz.com/1277466/a-startup-has-invented-an-augmente...

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