16 May '18, 3pm

Single? Helmut Lang's Pre-Fall 2018 collection is here to help you find love.

is helping New Yorkers find love as it launches Pre-Fall 2018. The brand’s collection is modeled by nine singles in personal ad-style imagery, complete with their jobs and personalities. Ranging from a young restauranteur to a retired speech pathologist, the ads place the emphasis on the amateur models while subtly promoting the brand’s new clothing range. Helmut Lang has also set up a digital hotline for anyone looking to connect with the models: email [email protected] along with your desired suitor’s name to potentially link up with them.

Full article: https://hypebeast.com/2018/5/helmut-lang-pre-fall-2018-pe...

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