01 Jun '18, 4pm

Nike Officially Introduces OFF WHITE “Footbal, Mon Amour” Collection https://t.co/KLTadjwpft

Nike Officially Introduces OFF WHITE “Footbal, Mon Amour” Collection https://t.co/KLTadjwpft

Ahead of the 2018 FIFA World Cup, which begins in Russia on June 14, Nike officially announces a new leg of its thriving partnership with designer Virgil Abloh. The OFF WHITE founder has a deep-rooted affinity for soccer dating back to high school when he him played. Abloh would listen to his favorite hip hop songs en route to soccer matches. It’s memories like those that help inform this budding assortment of kits and sneakers. Youthful memories pose as the soundtrack for the OFF WHITE x Nike “Football, Mon Amour” Collection . Juxtaposing lifestyle and sporting heritage, the offering is both visceral and cutting. Masterfully stated through traditional soccer graphics from time-honored European clubs, Abloh, in his own unique way, manages to reach back whilst remaining current. “I was always inspired by the way European teams have a sponsor printed over the chest,” Abloh r...

Full article: http://www.nicekicks.com/off-white-nike-football-mon-amou...

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