27 Feb '13, 5pm

Skechers under fire for "Daddy’$ Money" sneaker line

Skechers , the shoe company that last year was forced to pay millions of dollars for making “unfounded claims” about its line of shoes that promised to tone, is under fire again for its marketing of sneakers to kids. The company is being targeted by mom bloggers and parenting experts for marketing its high-heeled wedge sneaker line, called “Daddy’$ Money,” to pre-teen and teenage girls. The shoes, which range in price online from $50 to $80, feature a hidden wedge heel and are sold on sites like Zappos.com with the description, “Step out in sassy style with these sweet high-top sneaks!” Skechers itself uses the tagline, “Get spoiled with Daddy’s Money, ultra-cool shoes that will put you in the spotlight…” to sell the shoes. “It teaches young girls that they can use their feminine wiles to get what they want, even from their own fathers,” Ericka Souter from the popular pare...

Full article: http://abcnews.go.com/blogs/business/2013/02/skechers-und...

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Skechers Under Fire for 'Daddy'$ Money' Sneakers

Skechers Under Fire for 'Daddy'$ Money' Sneakers

gma.yahoo.com 27 Feb '13, 10pm

Skechers , the shoe company that last year was forced to pay millions of dollars for making "unfounded claims" about its l...

Skechers releases a line of wedge sneakers for pre-teens called "Daddy'$ Money," offends...everyone. Commercial here:

Skechers releases a line of wedge sneakers for ...

fashionista.com 27 Feb '13, 10pm

It’s moments like this when the world’s tiniest Jerry Seinfeld voice pops into my head: “Have you seen this? I mean, have ...

Watch: 'Daddy's Money' Sneakers Draw Controversy

abcnews.go.com 27 Feb '13, 3pm

We're going to get to the controversial commercial that has parents up in arms. Sketchers under fire for a ad for sneakers...

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23isback.com 28 Feb '13, 1am

Are New Skechers Sneakers Sexist?

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If your kid sees these ads, which are running on channels kids watch, how can you combat the message? “Ads like this can b...

Are these sneakers sexist? via @parenting

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If your kid sees these ads, which are running on channels kids watch, how can you combat the message? “Ads like this can b...

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