13 Jun '18, 3pm

adidas officially unveils the P.O.D. S3.1

adidas officially unveils the P.O.D. S3.1

adidas Originals is set to debut a brand new running silhouette with hopes to re-energize the brand and get consumer interest back to where it once was at the beginning of the BOOST era. Named the adidas P.O.D. S3.1, this new innovation is inspired by collection memory while taking design cues from a one-of-a-kind 3-D cushioning design concept that originated in mid-90s running shoes called Point Of Deflection System. Aiming to provide the optimal amount of shock absorption and stability by creating distinct segments of the sole to provide targeted cushioning, it was engineered with the benefit of the runner in mind.

Full article: https://sneakernews.com/2018/06/13/adidas-pod-s31-aq1059-...

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