13 Jun '18, 2pm

Op-Ed | adidas Dominates, but Lackluster Nike Still Lifts the Fashion World Cup

Op-Ed | adidas Dominates, but Lackluster Nike Still Lifts the Fashion World Cup

Still, I suspect that of all the uniforms we see in Russia this year, the only one that will endure is Nigeria’s. Perhaps this is what matters most. adidas invested bundles of cash into advertising its Predator cleats in the buildup to the last World Cup in Brazil, but it was PUMA that captured the collective imagination with its mismatched neon-colored evoSPEED . In that sense, despite a lackluster tournament, it’s actually Nike that beats adidas in the battle of the kit manufacturers with a last-minute 40-yard howitzer from an unexpected source. adidas would have never imagined that Nigeria would be Nike’s World Cup winner, but football is an unpredictable game.

Full article: https://www.highsnobiety.com/p/adidas-nike-world-cup-2018/

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