13 Jun '18, 2pm

Highsnobiety

Now famed the world over, the adidas Three Stripes logo had humble beginnings — brand founder Adolf Dassler bought the trademark from Finnish sportswear label Karhu for $1,800 and, as legend would have it, two bottles of whiskey. Fast forward through the decades, and today adidas is one of the world’s leading sports brands, boasting collaborations with Kanye West and Pharrell Williams.

Full article: https://www.highsnobiety.com/p/behind-the-logo-adidas-thr...

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