14 Jun '18, 11am

Is the New Air Jordan Documentary a Glimpse at the Future of Brand Content?

Is the New Air Jordan Documentary a Glimpse at the Future of Brand Content?

Significantly, that makes Unbanned, which debuted at the Tribeca Film Festival in April and is slated for theatrical release this fall, more than just a new feature film. It’s also a potential model for the future of branded content—an independent product that a brand cooperates with but doesn’t supervise or underwrite. In the process, the film avoids the compromises that invariably come into play with sponsored content, whose basic mission is to banish the negative or controversial aspects of a story in favor of showing the obligatory rosy picture.

Full article: https://www.adweek.com/creativity/is-the-new-air-jordan-d...

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