14 Jun '18, 5pm

Summer of Scam: basic black sneakers, but $179 because Silicon Valley

Summer of Scam: basic black sneakers, but $179 because Silicon Valley

Step aside, Allbirds. Atoms come in quarter-sizes you can mix-and-match. Emerging from stealth today in a TechCrunch exclusive, this shoe startup’s obsession with satisfaction allowed it to replace my Nikes. I’ve spent the last two months wearing Atoms every day. They’re the first sneaker classy-looking enough for semi-formal occasions, but that I can comfortably walk or even hike in for hours. Here’s how Atoms is modernizing the footwear experience: Pick your quarter-size, say 10.25, and Atoms sends you 10s, 10.25s, and 10.5s, plus socks Try them on and pick any two, even different sizes for different feet, and send the rest back free No logos. Atoms come in jet black, pure white or black top/white bottom, but don’t stick an ad on your feet Copper threads inside eat bacteria, preventing funky smells Elastic laces with subtle oval eyelets let Atoms slip on but stay tight s...

Full article: https://techcrunch.com/2018/06/14/atoms-shoes/

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