27 Feb '13, 10pm

Skechers Under Fire for 'Daddy'$ Money' Sneakers

Skechers Under Fire for 'Daddy'$ Money' Sneakers

Skechers , the shoe company that last year was forced to pay millions of dollars for making "unfounded claims" about its line of shoes that promised to tone, is under fire again for its marketing of sneakers to kids. The company is being targeted by mom bloggers and parenting experts for marketing its high-heeled wedge sneaker line, called "Daddy'$ Money," to pre-teen and teenage girls. The shoes, which range in price online from $50 to $80, feature a hidden wedge heel and are sold on sites like Zappos.com with the description, "Step out in sassy style with these sweet high-top sneaks!" Skechers itself uses the tagline, "Get spoiled with Daddy 's Money, ultra-cool shoes that will put you in the spotlight..." to sell the shoes. "It teaches young girls that they can use their feminine wiles to get what they want, even from their own fathers," Ericka Souter from the popular p...

Full article: http://gma.yahoo.com/skechers-under-fire-for-daddys-money...

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