12 Jul '18, 10am

From @tylerthecreator to @kendricklamar, a new generation of non-drinkers is emerging.

From @tylerthecreator to @kendricklamar, a new generation of non-drinkers is emerging.

This narrative definitely rings true for the likes of 50 Cent, who despite singing about sipping Bacardi and selling Effen Vodka, has been public about avoiding drugs and alcohol after watching his aunts and uncles have bad experiences with substances. Celebrity endorsements for booze do not always mean that the celebrity uses the product. Pharrell Williams is another musician who has branched into the alcohol industry — launching his Qream liquor brand in 2011 — despite claiming to be not much of a drinker himself.

Full article: https://www.highsnobiety.com/p/sobriety-stop-drinking-alc...

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