12 Jul '18, 10pm

Learn about the legendary @kanyewest brand.

Learn about the legendary @kanyewest brand.

Hype built up around the fledgling label, with samples seen on the backs of West’s friends & contemporaries, like Lupe Fiasco and B.o.B . With fans eagerly awaiting the supposed release date, Pastelle was set to make its grand debut in 2009 — until it didn’t. Following West’s public outburst against Taylor Swift at the 2009 VMAs, the rapper retreated from the spotlight and Pastelle’s LA office shuttered soon after, along with plans for flagship stores and an event at New York Fashion Week. Plenty of samples remained, but the brand had never fully gone to production and some collaborators were left unpaid, with many revealing that they didn’t even know that the brand was deteriorating until the read about it online. Some theorize that the death of West’s mother took his mind off of the brand, others posit that his musical output took precedence. “[West] was very enthusiasti...

Full article: https://hypebeast.com/2018/7/kanye-west-pastelle-clothing...

Tweets

Domain Contest: Private Label Brand

namestation.com 14 Jul '18, 12pm

I am looking for a brand name for private label products I plan on selling these products which could be in various differ...

Here’s what happened to @kanyewest’s forgotten fashion line, Pastelle: https://t.co/EI06vduALV

Here’s what happened to @kanyewest’s forgotten ...

highsnobiety.com 13 Jul '18, 11am

If you cast your mind back to the mid ’00s, you might recall that Kanye West had planned to release Pastelle, his first fu...

anyone who does a quick google search can see j...

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https://t.co/KX3E8EUggF

https://t.co/KX3E8EUggF

news.nike.com 12 Jul '18, 1pm

When Anna Wintour gives her approval for editorial or creative, she simply writes “AWOK,” which stands for “Anna Wintour O...

You Can Now Buy Framed Kanye West Tweets

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What Bergdorf Goodman’s New President Means for the Brand https://t.co/mlTX43gfFe

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Your domain name is your brand. #business

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Drake appears to fire shots at Kanye West on “Behind Barz” freestyle: https://t.co/bGTxa3K1s5

Drake appears to fire shots at Kanye West on “B...

highsnobiety.com 08 Jul '18, 8am

Later on in the freestyle, it gets a little more personal: “They wanna link when they got no chunes / They too worried abo...