13 Jul '18, 9am

New LA Nike Store Uses Data to Give Locals Exactly What They Want

New LA Nike Store Uses Data to Give Locals Exactly What They Want

In late June, Nike announced plans to open a data-informed store in Los Angeles. That store, dubbed Nike by Melrose, is now open and is the first of its kind. Data provided by NikePlus members’ shopping habits in LA will shape exactly what the store stocks. The Melrose store is part of Nike Live, and the Swoosh describes it as “an experimental digital-meets-physical retail pilot.” Every product offered at Nike by Melrose is selected based on Nike digital commerce data like buying patterns, app usage, and engagement. The highlight of the store is Nike’s Sneaker Bar, which makes trying on and buying footwear quick and easy. Check out the virtual tour below. Data analysis already shows that NikePlus members in LA are running- and style-obsessed, like basketball, and are competitive. Expect the store to stock a lot of Nike Cortez styles, plenty of running product, and stylish ...

Full article: https://www.highsnobiety.com/p/nike-by-melrose-members-st...

Tweets

The Nike Air @Jumpman23 Future Premium will be available in our online shop tomorrow:

The Nike Air @Jumpman23 Future Premium will be ...

43einhalb.com 13 Jul '18, 10am

Since the Nike Air Jordan Future was first released in 2014 he became the perfect Street-Style Sneaker! Taking inspiration...

Nike has a new in-store shopping app:

solecollector.com 14 Jul '18, 5am

Nike is implementing a new app that aims to enhance the in-store shopping experience by "intuitively [bridging] the worlds...

Just Announced: The Los Angeles Coffee Festival In November - via @sprudge

Just Announced: The Los Angeles Coffee Festival...

sprudge.com 12 Jul '18, 4pm

Allegra Events are coming to Los Angeles. Just announced today, the group behind coffee festivals in London, Amsterdam, Ne...

Tinker Hatfield Says Nike Is Excited to Deliver...

solecollector.com 14 Jul '18, 5pm

Among the many storylines that will develop throughout LeBron James' first season as a member of the Los Angeles Lakers is...

This new @Nike Air Huarache Run '91 QS is avail...

43einhalb.com 16 Jul '18, 10am

"Huarache" ist ursprünglich der Name einer Sandale der amerikanischen Ureinwohner. Von ihrem Look ließ sich Tinker Hatfiel...

Nike Introduces New In-Store Shopping App

hypebeast.com 15 Jul '18, 7am

Blending the worlds of physical shopping and smartphone technology into one, sportswear giant Nike has just introduced a n...

evt-entity_store (0.5.1.0): Store of entities t...

rubygems.org 16 Jul '18, 3pm

RubyGems.org is the Ruby community’s gem hosting service. Instantly publish your gems and then install them . Use the API ...

Nike Wraps the Zoom Pegasus Turbo in a Subtle B...

hypebeast.com 16 Jul '18, 11am

Having unveiled its latest hi-tech runner last week, Nike now has new colorways of the Zoom Pegasus Turbo on the way. The ...

@JDRussy

43einhalb.com 14 Jul '18, 11am

The YEEZY 500 »Utility Black« features an upper composed of cow suede, premium leather and mesh with nubuck accents. A rub...