13 Jul '18, 11am

Here’s what happened to @kanyewest’s forgotten fashion line, Pastelle: https://t.co/EI06vduALV

Here’s what happened to @kanyewest’s forgotten fashion line, Pastelle: https://t.co/EI06vduALV

If you cast your mind back to the mid ’00s, you might recall that Kanye West had planned to release Pastelle, his first full fashion line. He built up major hype — and then nothing . Now, Complex has delivered the full story of what happened to Pastelle . For three years (leading up to somewhere around 2007 to 2008), West and his team — Virgil Abloh, Don C, Matt George, and Willo Perron — scoured the globe on the hunt for potential collaborators. They bagged Kim Jones (now Dior artistic director) as consultant and roped in the likes of Emma Hedlund of CMMN SWDN, with A Bathing Ape slated to handle distribution, and KAWS to illustrate logos. The Complex story says that at one point West had around 30 designers and consultants working with him. Pastelle had studios in Paris, New York, and Los Angeles, was referenced in tracks “Stronger” and T.I.’s “Swagga Like Us.” West wore...

Full article: https://www.highsnobiety.com/p/kanye-west-pastelle-full-s...

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Learn about the legendary @kanyewest brand.

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