13 Jul '18, 7pm

Hoodies with built-in AR? We'll take it.

history-indebted Spring/Summer 2019 range was already set to include an app that told the story of war-torn Georgia , but this isn’t the collection’s only foray into wearable tech. Thanks to Japanese actress Hiroomi Tanaka, we have a first look at an augmented reality function built into one of the season’s new hoodies. When scanned with a phone, the yellow hoodie’s cartoon mascots dash and flail along a red circle localized around a target printed at the hoodie’s center. The text that surrounds the design is also altered, swapping the Georgian verbiage for an English translation.

Full article: https://hypebeast.com/2018/7/vetements-spring-summer-2019...

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