10 Aug '18, 3am

[email protected] is helping @reebok bring back this '90s sneaker:

.@mahalia is helping @reebok bring back this '90s sneaker:

Reebok is looking to the future to bring out its past. The athletic brand has teamed up with English singer Mahalia for its latest campaign. The rising R&B talent is just breaking out in the music scene, and since she has more than 100,000 followers on Instagram, Reebok is banking on the next generation to champion its old-school classics with an new audience. Mahalia, photographed in East London, for Reebok's fall '18 Rapide campaign. CREDIT: Courtesy of Reebok For the Rapide fall ’18 campaign, Mahalia is seen in the streets of East London showing off her bold ’90s-inspired style paired with the Reebok Classic sneakers. She said, “[Reebok] has such a strong heritage, and it has always [had] a unique connection to music. I love the Rapide in particular, as it’s a trainer that seamlessly blends two style-defining eras.” The shoes were released in the ’90s and are making a c...

Full article: https://footwearnews.com/2018/focus/sneakers/reebok-mahal...

Tweets

Rising R&B star @mahalia fronts @ReebokClassics’s Rapide FW18 campaign: https://t.co/eK7njPJ6M5

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These are definitely eye-catching.

These are definitely eye-catching.

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