12 Aug '18, 4pm

We spotlight @BenHundreds and @bobbyhundreds for episode 16 of our weekly ‘Business of HYPE’ series. https://t.co/zyRmNjDeIx

We spotlight @BenHundreds and @bobbyhundreds for episode 16 of our weekly ‘Business of HYPE’ series. https://t.co/zyRmNjDeIx

Business of HYPE is a weekly series brought to you by HYPEBEAST Radio and hosted by jeffstaple . It’s a show about creatives, brand-builders and entrepreneurs and the realities behind the dreams they’ve built. For episode 16, Bobby and Ben Hundreds of The Hundreds dive into their brand’s origin story, one many revere as the first streetwear brand born on the internet. A self-described “2-part project that houses a Classic Californian Streetwear brand and media platform dedicated to Global Street Culture,” The Hundreds have served as a blueprint of success for much of this new, globalized generation of urban youth-minded brands. While the early days of The Hundreds are fairly well-documented, often from the perspective of its own inanimate self, we seldom hear the full story from Bobby and Ben, starting all the way back to before they befriended one another in law school. A...

Full article: https://hypebeast.com/2018/8/bobby-ben-the-hundreds-inter...

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