The Original Nike Air Max Meets Original Inspiration via NIKEiD

complex.com 06 Mar '13, 10pm

The Original Nike Air Max Meets Original Inspiration via NIKEiD

The roots of Nike’s running heritage, and thus the roots of Nike as a company, can be traced back to a single place just a little over 100 miles from their Beaverton World Headquarters: Hayward Field in Eugene, Oregon. It’s where Bill Bowerman coached, where Steve Prefontaine ran, and where many of Nike’s most important figures - from founder Phil Knight and president Mark Parker to designer Tinker Hatfield - got their first real education. It was also Nike’s first test lab, as Bowerman’s running shoe creations went straight from his basement to the track. Bowerman and Prefontaine may be gone now, but they – and Oregon - still have special significance at Nike. Prefontaine remains something of the ultimate muse, and Bowerman’s constant pursuit of lighter-weight running shoes has been carried forward in far more technical ways than the old man could have ever imagined. And ...

Full article: http://www.complex.com/sneakers/2013/02/the-original-nike...

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The Original Nike Air Max Meets Original Inspiration via NIKEiD [link]