19 Apr '13, 4pm

App uses colors in Instagram photos to create custom @Nike sneakers: #Fashion #airmax

App uses colors in Instagram photos to create custom @Nike sneakers: #Fashion #airmax

Nike has launched a new platform that enables customers to use their favorite Instagram photos to transform a pair of sneakers. Nike PHOTOiD , a HTML5 app, lets you select a photo and then it applies colors from the image to Air Max shoes (Nike Air Max 1 iD, 90 iD or 95 iD). The custom sneakers are based on the available NIKEiD color palette for each shoe. The Nike PHOTOiD design can then be shared through Facebook, Twitter, Tumblr, Pinterest, Google+ and back to Instagram. You can also purchase the individualized Air Max shoes, which will arrive within four weeks. As one of Nike’s most celebrated and frequently reinterpreted designs, the Nike Air Max has long been a symbol of self-expression. Adapted from sport by a community of enthusiasts whose love for the shoe brought it to the street, the Nike Air Max is appreciated for its classic design and bold colored panels. Nik...

Full article: http://www.psfk.com/2013/04/instagram-custom-nike-sneaker...

Tweets

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Your Instagram photos can now translate to your footwear thanks to @nike.

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news.instyle.com 23 Apr '13, 9pm

the shoe brand’s customization arm, has introduced the ultimate in fashion-meets-technology: an app called Nike PhotoiD th...

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engadget.com 18 Apr '13, 3am

online shoe repository and haphazardly toggle through color options for a custom pair of kicks . Or, you could let your In...

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