30 Apr '13, 9am

Red Converse sneakers? Campaign to draw new generation of Roman Catholics uses "Hipster Jesus" ad.

Red Converse sneakers? Campaign to draw new generation of Roman Catholics uses "Hipster Jesus" ad.

No one recalls exactly who came up with the advertisement, but the team at Ruckus Marketing does know that, at some point, they started referring to it as the "Hipster Jesus ad." Enlarge Image Close Stephen Yang for The Wall Street Journal The ad from Ruckus Marketing for the Diocese of Brooklyn. The new advertisement is part of an eye-catching campaign to draw a new generation of Roman Catholics to the Diocese of Brooklyn. It features the bottom half of a robe-clad person, with a pair of scruffy red Converse sneakers peeking beneath the folds. It reads: "The original hipster." "It's just a guy in a robe and sneakers. What is interesting to me is that people immediately associate the image with Jesus," said Msgr. Kieran E. Harrington, who helped commission the ad. On April 1, the ad was placed on bus shelters and kiosks throughout Brooklyn and Queens, particularly in neigh...

Full article: http://online.wsj.com/article/SB1000142412788732447400457...

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