30 May '13, 6pm
The Biggest Breakthroughs in Sneaker Cushioning
launched in 1979 with Air Tailwind but came to fame on the basketball court four years later with the Air Force 1 model. The original Air Force 1 advertisement spotlighted the midsole as providing “30% more cushioning” while reducing impact on muscles and joints as well as fatigue. Since its inception, the cushioning technology has lasted the test of time and become synonymous with the brand. While “Air” has extended itself to athletes and other iterations over the years, Nike’s “encapsulated air” is actually pressurized gas encapsulated in polyurethane. Such technology led to the breakthrough of Visible Air five years later and Zoom Air, which technically speaking is still encapsulated air.