19 Jun '13, 8am

Watch: NBA, Inc.: Big Business of Basketball: Inside the lucrative world of sneakers, cell phone deals and big...

-- been an astounding. NBA championship season and we've been dazzled by the near super human athletic talents of our favorite basketball stars. But dunks alone don't keep the arena lights on the nuts and bolts of the NBA payroll of a lot more to do with this owners we drink of the sneakers when where. Then jump shot the next ABC's -- rebel takes us inside. NB AA. We idolize them on the court. Basketball gods. -- bronze of these -- -- Kevin who wins. Green. Colby Bryant suites wish today more than ever these players are brands. Raking in millions of dollars. More than fifty in BA players made at least ten million dollars this past season. In salaries alone. I think this is the first time in -- -- history that -- had this this big of a number of players that. You know are very marketable and are you know performing at such a high level. More and more fans are turning it on ...

Full article: http://abcnews.go.com/Nightline/video/nba-big-business-ba...

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