11 Sep '13, 11pm

Nike sneakers featuring prominently on runways all over New York Fashion Week | #nyfw

Nike sneakers featuring prominently on runways all over New York Fashion Week | #nyfw

It's been difficult to peg the trends at this season's New York Fashion Week, probably because fashion this year is (thankfully) all over the map. With one exception: Nikes. The sneaks are on everyone from models to creative directors to PR people to random hangers-on. The two favored types seems to be Flyknits and Nike Free 5.0+s in black, worn by men and women alike. "It's true that everyone's wearing them," says Kevin Tekinel, a creative director at the art direction company Giovanni Bianco Studio65 , which works with companies like Miu Miu, Versace, Missoni, and Dolce & Gabbana. "The two people sitting next to me at the Theyskens Theory show this morning had Nikes on." Tekinel went on to explain why he thought that high fashion, known for its punishing outfits, has embraced a shoe that's kissing cousins with something sold at Foot Locker: "First, a lot of these people ...

Full article: http://www.bloomberg.com/news/2013-09-11/the-sneaky-side-...

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