30 Jan '14, 5pm

The scientific reason for your sneaker addiction

The scientific reason for your sneaker addiction

Written by Kevin Smith (@officialKLS ) On December 27 last year, my younger brother left home and headed to our local Foot Locker. He met up with his friends around 1 p.m. and together they began the long, tiring process of waiting for a hyped shoe release. The only problem was that the “Bred” Air Jordan 1, the sneaker that they were on the hunt for, wasn’t set to drop for another 20 hours. And the fact that my brother was completely fine with waiting in line for almost a full day just to get a pair of sneakers puzzled me. Don’t get me wrong, as a sneakerhead myself I’ve stood around in line for hours before just to get a pair of kicks, but I’ve never waited such an extreme amount of time. Why my brother would do this in nearly freezing temperatures made me really think about the current state of sneaker culture. What really creates this obsession? Compulsions, like decidi...

Full article: http://www.complex.com/sneakers/2014/01/science-behind-sn...

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